企業(yè)簡介
益普索(Ipsos)是**的市場研究集團，于1975年成立于法國巴黎，1999年在巴黎上市，是**唯一由研究專業(yè)人士擁有并管理的市場研究集團。益普索(Ipsos)目前擁有約16,000名員工，服務5,000多個客戶，每年在**85個國家和地區(qū)開展超過7千萬次的訪問、執(zhí)行100,000多個項目。益普索中國區(qū)(Ipsos in China)為中國大的市場研究公司，在上海、北京、廣州、成都、武漢等5個城市設有辦公室，擁有專業(yè)人員約1,500名，營業(yè)額超過10億元人民幣。我們擁有豐富的專業(yè)研究產品線WSBL(Worldwide Specialist Business Lines)以及行業(yè)專長COE(Centre of Excellence)，研究領域覆蓋廣告和品牌研究(Ipsos ASI)、營銷研究(Ipsos Marketing)、媒介研究(Ipsos MediaCT)、公眾事務與社會研究(Ipsos Public Affairs)、滿意度與忠誠度研究(Ipsos Loyalty)、數據采集與處理(Ipsos Observer)，汽車研究以及金融與服務研究。我們的服務范圍覆蓋了快消、金融、汽車、IT/電信、醫(yī)藥保健等眾多行業(yè)。我們的愿景堅定不移：讓研究成為洞察當代社會的首要方法之一，讓益普索成為那些希望更好地了解世界的有識之士的戰(zhàn)略合作伙伴。我們的雄心壯志是：豐富并加強在各研究領域的產品，為客戶提供上乘的服務。我們遵守市場、民意和社會調查ISO20252及ESOMAR標準等相關法規(guī)和專業(yè)準則。您的發(fā)展就是我們的事業(yè)。Welcome to Ipsos.Founded in Paris, France, in 1975 and publicly-listed in 1999, Ipsos is a global leading research company, which is the only independent research company that is controlled and managed by research professionals. Ipsos now have 16,000 employees, servicing 5,000+ clients, conducting 70+ million interviews per year, and executing 100,000+ annual projects across 85 countries. Ipsos in now ranks 1st in the Chinese market research industry. Entering China in 2000, Ipsos in China now has offices in 5 cities including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan,and is home to around 1,500 professionals.Ipsos embraces the Worldwide Specialist Business Lines (WSBL) structure and Centre of Excellence (COE) structure which focuses on advertising (Ipsos ASI), marketing (Ipsos Marketing), media (Ipsos MediaCT), opinion & social (Ipsos Public Affairs), customer & employee relationship management (Ipsos Loyalty) and data collection and delivery (Ipsos Observer), and Auto, and Finance & Service. Each WSBL and COE is a business unit (BU).Our vision remains intact: to make research one of the primary means of understanding contemporary society, and to make Ipsos the strategic partner for those who wish to better understand the world. Our ambition is to enrich and to strengthen our offer in each of our areas of specialisation, and to deliver the best possible service to our clients.Our company adheres to industrial regulations and professional rules , like ESOMAR, ISO20252. Your growth remains our business.
