多智會計師事務所之道DUOZHI accounting firm operating the Road我們的經營之道 The way we operate我們不求規模大化,只求專業、精細化。我們將目標客戶確定為大中小型外資企業、管理規范的民營企業、審計和監管公開化的國有企業及政府機構。we do not seek to maximize the scale, just the most professional, most of the fine. We will target customers identified as small medium and large foreign-funded enterprises, standardize the management of private enterprises, public audit and supervision of state-owned enterprises and government agencies.我們在成立之初，就將“成為**流的咨詢服務型會計師事務所”確定為發展方向。同時確定了事務所的“定位”和事務所服務的“目標客戶”，即以具有專業特色的咨詢顧問服務為主，將事務所“做精做專”。我們不求規模大化，只求專業化、精細化。我們將目標客戶確定為中小型外資企業、管理規范的民營企業、監管和審計公開化的國有企業及政府機構。We in the early days, it will be "a first-class advisory services of accounting firms" as development direction. At the same time identify the firm's "targeted" and the firm "target", that is, the characteristics of a professional consultant service, the firm will "to do the fine." We do not seek to maximize the scale, just the most professional, most of the fine. We will target customers defined as small and medium-sized foreign-funded enterprises, standardize the management of private enterprises, public supervision and auditing of the state-owned enterprises and government agencies.我們不求“走出去”但求“引進來”，向準備來中國投資或已經在中國投資的外國企業提供專業的咨詢、顧問、會計、稅務、審計等一系列服務。 We do not seek "going out" but to "bringing in" to prepare to invest in China or have already invested in China's foreign companies to provide the most professional advice, consulting, accounting, tax, audit and other services.在有了明確定位后，我們制定了一系列營銷策略。首先與上海、深圳、香港、澳門、、韓國、日本、德國、美國、馬來西亞等會計師、律師緊密聯系，建立了行業網絡，通過**各個國家的會計師事務所、律師事務所之間的交流及業務轉介，向來中國投資的中小型外國企業提供專業化的服務。同時，我們在各種產業交流會議、協會峰會、政府采購、政府招標中上宣傳自己，爭取優質、規范的民營企業，開展政國有企業及政府機構所規定的審計服務。其次，我們針對一些特殊的行業和一些特別的項目進行細致研究，開發出一些特別的服務項目，例如相關的咨詢、顧問及特定審計項目，并有針對性地對目標企業進行業務推廣。In a clear positioning, we formulated a series of marketing strategies. First and Shanghai, Shenzhen, Hong Kong, Macao, Taiwan, Korea, Japan, Germany, the United States, Malaysia, accountants, lawyers work closely with industry to establish a network in various countries through the global accounting firms, law firms and the exchanges between the Business referral, the Chinese investment has always been the small and medium-sized foreign enterprises to provide specialized services. At the same time, our industry exchanges in various meetings, the Association summit, government procurement, government tender in the publicity on themselves, strive for quality and standard of private enterprises, carry out political and state-owned enterprises and government institutions under the audit services. Secondly, we focused on some special industries and some special projects and meticulous research, develop some special services, such as related to the advisory, consultancy and audit specific projects, and in a targeted manner on the target enterprise business promotion.幾年來，我們通過各種渠道，包括積極參加會計師行業的交流會、**各個國家的專業發展研討會等形式，主動與香港、、韓國、日本、德國、美國、馬來西亞等各類專業團體，包括世界商務策劃師聯合會（ WBSA ）、英國財務會計師公會 （IFA ）、國際注冊會計師公會 （AIA 會）、國際信息系統審計與控制協會（ ISACA ）、香港會計師公會（HKICPA）、香港華人會計師公會、等專業團體進行業務交流，我們先后與幾十家會計師事務所及律師事務所建立了業務聯系。通過這些事務所的業務轉介，我們打破了地區性事務所的地域界限，拓寬了業務范疇，發展了新的業務類型。Over the past few years, we have through various channels, including the accounting industry to participate actively in the exchange, of all countries in the form of professional development seminars and take the initiative and Hong Kong, Taiwan, South Korea, Japan, Germany, the United States, Malaysia, and other professional bodies, Including the World Federation of Business Cehua Shi (WBSA), the British financial Society of Accountants (IFA), the International Society of Certified Public Accountants (AIA), the International Information Systems Audit and Control Association (ISACA), the Hong Kong Society of Accountants (HKICPA), Chinese Hong Kong Society of Accountants , And other professional groups to exchange business, we met with dozens of accounting firms and law firms to set up business contacts. Through these firms referred to the business, we broke the regional office of the geographical boundaries, and expand the business scope of the development of a new type of business.這些新的業務類型包括：按各個國家的會計制度代各個國家的會計師同行對其客戶進行代理記賬；海關管理及倉庫管理風險評估；商業計劃的咨詢服務；“三來一補”企業轉型為外商獨資企業的方案設計及實施；企業稅務風險的評估及籌劃；行政事業單位改制的股權方案設計；對客戶的管理人員進行專業培訓；ISO9000的咨詢服務；對客戶擬收購的企業進行盡職調查等。These new type of business: according to each country's national accounting system and its accountants to peer clients to book agent; customs management and storage management of risk assessment and business plan advisory services; "three to fill a" business transformation for the Wholly foreign-owned enterprises of the programme design and implementation of corporate tax planning and risk assessment; administrative institutions of the equity restructuring programme design, customer management staff in professional training; ISO9000 advisory services for clients to be acquired by enterprises, such as due diligence .我們的管理之道 Our management of the Road事務所在發展的每一個階段需要的人才是不一樣的，只有適合當前發展階段的人才才是好的人才。Experience in two: the development of firms in every stage of the needs of people are not the same, and only suitable for the current development stage of the talent is the best talent.從事務所成立伊始，我們就非常注重事務所的內部治理及企業文化的建設。我認為，事務所求生存靠的是業務量，事務所求發展、做強做大靠的是內部治理。據此我們從以下幾個方面確定了本事務所的內部治理結構。From the beginning of the establishment of firm, we focus on very firm's internal governance and corporate culture building. I think that the firm is seeking to survive on the business, the firm and development, expand on the internal governance. Accordingly we have identified the following aspects of the firm's internal management structure.“好的人才留不住，留住的人員又未必好用”、“先儲備人才再去發展業務，還是先發展業務再找人才？”對于這些經常面臨的困惑，我的體會是：事務所在發展的每一個階段需要的人才是不一樣的，只有適合當前發展階段的人才才是好的人才。對于人才儲備，我們認為人才儲備不能太超前也不能太滯后，應該在業務發展中取得平衡，使得人才儲備與業務發展相適應。" Good talent may not stay, to retain the staff may not be useful", "people go to the reserves for business development, business development or to find talent? "For these often face confusion, my experience is: firm In every stage of the development needs of talent is not the same, and only suitable for the current development stage of the talent is the best talent. The reserve personnel, we believe that people should not be too ahead of the reserves can not lag too, should be in the business development in the balance, making talents reserves and the development of business suit.制定嚴格的內部管理制度。我們制定了一整套較完善的內部管理制度來規范日常的管理，這些制度包括：《行政管理制度》、《業務管理制度》、《人事管理制度》等。在制度的執行方面，我們強化細節管理，強化執行力，用流程來規范管理。對于事務所的內部管理，我們的體會是：在事務所規模很小的時候，管理可以只依靠與員工之間的感情，但隨著事務所的成長壯大就只能靠制度來進行管理了。strict internal management system. We have formulated a set of better internal management system to standardize the day-to-day management of these systems include: "administrative system", "business management system" and "personnel management system." In regard to the implementation of the system, we strengthen the details of management, strengthen the implementation of processes used to standardize management. The firm's internal management, our experience is: in the small firms, management and staff can only rely on the feelings, but grew stronger as the firm can only rely on a system to manage.我們的服務之道 Our services Road沒有低端的業務，只有低端的服務。no low-end business, only low-end services.從建所至今，我們一刻也不敢放松對事務所業務質量的控制， 對于客戶服務，我們認為：事務所沒有低端的業務，只有低端的服務。只要有良好的服務，包括良好的方案設計、良好的工作流程、良好的人員溝通，就一定會有理想的業務收費，即使是對于驗資、年度審計、代理記賬、代理設立公司等傳統的項目我們同樣可以靠服務取勝，取得較高的服務費用。 From the building since the moment we dare not relax its control over the quality of business services, customer service, we believe: no low-end business firms, only low-end services. As long as there are good services, including good design, good work processes, good communication between staff, there will be an ideal business charges, even for capital verification, the annual audit, accounting agents, agents and other traditional companies We can rely on the same project services to win, achieved a higher service fees.