Activision Shanghai & Activision Blizzard OverviewActivision Shanghai: In July 2012, Tencent and Activision announced a strategic partnership to launch Call of Duty Online in China. The market in China has been one of our key development focuses. Call of Duty is a first-person shooter video game genre with a series of console based games from this franchise. The Call of Duty series has sold over 100 million copies of console games boxes worldwide. Call of Duty is now focusing its expansion geographically into China with Call of Duty Online (COD ONL). Activision Shanghai is the studio and commercial organization responsible for COD ONL. Activision Shanghai is a wholly owned subsidiary of Activision Blizzard, Inc.Activision Blizzard: Activision Blizzard is listed on NASDAQ in the US (“ATVI”). Originally, founded in 1979 and based in Santa Monica,California, Activision is one of the world's leading developers, publishers,and distributors of interactive entertainment.Activision,Inc. consummated a business combination with Vivendi Games (which included the Blizzard Entertainment franchises of World of Warcraft, Starcraft, and Diablo) on July 9, 2008 and was renamed Activision Blizzard,Inc. Activision Blizzard has approximately 7,000 employees worldwide. Activision Blizzard is a market leader in the video game industry. Looking ahead, the Company's performance will be driven by expanding its balanced franchise portfolio, strengthening development leadership, and optimizing the benefits of increasing scale across a global infrastructure. In today's market, Activision Blizzard hasmore opportunities to grow its franchises and increase revenue and profitability through online/internet activities than ever before.The inter connectivity of the new gaming consoles continues to provide exciting new sources of profit margin expansion.We have just entered the most exciting time in the industry's history and Activision has never been stronger. Calendar 2012, our net revenue was over $4.8 billion,no debt with cash and investment of over $4.3 billion at year ended 2012.Activision Blizzard's competitive advantage comes from its financial focus,strong brand franchises, development capabilities, expanding global reach, and exceptional management team. All of these elements translate into strong growth, increasing scale, and the potential for margin expansion and cash-flow generation.Activision Blizzard's Strategic FoundationOur Mission is:"We Make Great Games that Sell"Our Values are:We take Personal Responsibility to Drive the BusinessWe Deliver focused Creativity and Innovation to Delight ConsumersWe pursue our goals with IntegrityWe Do the Right Thing for Consumers, Customers, Employees, and ShareholdersOur Company Wide Goal is: to be the biggest and most profitable interactive entertainment company by making the world’s most beloved video gamesWe have specific Goals, Approach, Metrics and Execution(GAME PLAN) deployed across our organization to achieve this objective.