Ocean Grounds Coffee company is a California, US coffee brand launching their first flagship store in Beijing Oct, 1.
Ocean Grounds Organic Coffee & Tea
is a progressive thinking organic
coffee brand for the 21st century. We
launch in China in January of 2011.
Goals
Introduce artisan, coffee roasting and
specialty coffee blends designed for
the Chinese consumer as the first,
100% organic [and fair trade] coffee
roaster in China.
Luxury brand - create 1st organic
specialty food, coffee, and tea retail
destination in China.
Position brand as “fusion” of
California culture [natural & eco-hip]
through interior design, color, brand
marketing, and unique technology
story that [literally] delivers Southern
California “cool” to China in coffee
bar setting.

Growth Strategy
Phase I - Utilize our unique retail
storefronts to connect consumers
to our “roaster/retailer” philosophy
and positioning.
“purveyors of specialty artisan coffee”
Phase II - Align imported organic
foods with coffee strategy.
“purveyor of imported organic foods”
Phase III - Distribute and market
wholesale specialty coffee
throughout Asia.
“Ocean Grounds becomes a luxury item
you want people to see in your home and
business.”
北京海云天咖啡貿(mào)易有限公司是一個(gè)美國(guó)加利福尼亞的咖啡品牌，我們的**家旗艦店將會(huì)于今年十月一號(hào)在北京開(kāi)業(yè)。
品牌概念和宗旨
北京海云天咖啡貿(mào)易有限公是引領(lǐng)21世紀(jì)的發(fā)展的有思想的有機(jī)咖啡品牌，我們將在2011年1月投放產(chǎn)品到市場(chǎng)。
目標(biāo)
首先向中國(guó)消費(fèi)者介紹工藝、咖啡烘焙和獨(dú)特咖啡混合方法，保證100%純正的有機(jī)（同時(shí)保證公平貿(mào)易）咖啡烘焙機(jī)。
奢華品牌——?jiǎng)?chuàng)立中國(guó)**的有機(jī)特色食品、咖啡和產(chǎn)飲品零售商家。品牌定位為在咖啡館環(huán)境中，以?xún)?nèi)部設(shè)計(jì)、色彩、品牌營(yíng)銷(xiāo)和（逐字）傳遞南加州的“涼爽”到中國(guó)的獨(dú)特科技故事“融合”加州文化（自然、經(jīng)濟(jì)和時(shí)尚）。