公司簡介:
NE.TIGER(東北虎)品牌由張志峰先生創(chuàng)立于1992年,是中國的頂級奢侈品品牌。作為中國服飾文化的守護者和傳承者,NE.TIGER始終秉承“貫通古今 融匯中西”的設計理念,致力于復興中國奢侈品文明,新興中國奢侈品品牌。
NE.TIGER早期以皮草的設計和生產(chǎn)為起源,迅速奠定了在中國皮草行業(yè)中的領軍地位。在近20年發(fā)展歷史中,品牌更相繼推出了晚禮服、中國式婚禮服和婚紗等系列產(chǎn)品,并開創(chuàng)性的推出高級定制華服。
“中國有禮儀之大,故稱夏;有章服之美,謂之華”?!叭A夏禮服”即是華服,是代表中華民族精神的禮服,也被稱為中國人的國服。 NE.TIGER華服的設計可以高度概括為五大特征:以“禮”為魂,以“錦”為材,以“繡”為工,以“國色”為體,以“華服”為標志,凝匯呈現(xiàn)數(shù)千年華夏禮服的文明,開創(chuàng)現(xiàn)代中國特有的一種服飾形象。
NE?TIGER, the top fashion and luxury brand of China, was founded by Mr. Tiger Zhang in 1992. As the inheritor of Chinese clothing culture and heritage, the brand always adheres to the design philosophy of “ Integrate Antiquity to the Present, Converge Chinese and Western”, and commits to the revival of the Chinese luxury culture and the emergence of Chinese luxury brand.
Originated from the design and production of fur collections, NE?TIGER quickly established its leadership position in China’s fur industry. In the past 20 years, it has introduced evening dress, western wedding dress, Chinese-style wedding dress and its Houte Couture— Huafu .
“China has a good tradition of great manners, which is ca lled “Xia”; while the collection of beautiful dresses of ancient China, was named “Hua”. Huaxia’s dress is Huafu, representing the essence and spirit of China’s culture and history. Therefore, Huafu is also called China’s National Dress.
NE?TIGER generalized five major features of Huafu’s design concept: “manners” as the soul, “Jin (traditional royal fabric)” as material, “embroidery” as the craftsmanship, “5 colors” as the core, and then “Huafu” as the symbol of China. Huafu congregates the clothing culture of thousands of years by different minority groups, and creates a unique dress image of contemporary China.
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