北京印象創(chuàng)新藝術(shù)發(fā)展有限公司前身是由張藝謀，王潮歌，樊躍三位中國導(dǎo)演發(fā)起的北京印象文化藝術(shù)中心。公司致力于創(chuàng)作，制作，投資和管理室外大型實景演出的公司。目前分別成功推出的演出有印象劉三姐（2004），印象麗江（2006），印象西湖（2007）。印象劉三姐2007年演出500余場，觀眾累計過百萬。2008/2009年公司計劃在其它著名景點將推出另外多臺印象系列大戲。公司2007年被評定為中國具投資價值的50個公司之一。
印象系列的大型實景演出即使從**角度看也是演出藝術(shù)的全新實踐，它將真山/真水/真情感渲染升華，轉(zhuǎn)化為藝術(shù)。演員都是當?shù)氐娜嗣瘛嵕把莩鰧⒄鎸嵉牡孛箔h(huán)境轉(zhuǎn)化為舞臺，將當?shù)厝藗兊娜粘Ｉa(chǎn)/民俗民風(fēng)/生活行為等轉(zhuǎn)化為藝術(shù)素材。并將二者天然渾成地糅合在一起。這種唯一性，**復(fù)制性，甚至**移動性讓實景演出充滿了獨特的魅力。

Impression Inc.(IMC), formerly known as Beijing Impression Creative Arts Center and founded by the three famous directors Zhang Yi Mou, Wang Chao Ge and Fan Yue, is a company dedicated to create, produce, invest and manage large outdoor shows. Its Impression Series shows as per today include Impression Liu San Jie(2004), Impression Lijiang (2006), and Impression West Lake (2007). Impression Liu San Jie delivered 500 shows with over million audiences during 2007.
IMC plan to launch 2 more shows in 2008 and more in the coming years.
Ourdoor shows are new practice even globally. It integrates local natural scenery, original culture, daily life and people often minorities, making the shows a unique, irreplaceable and even unmovable. Impression is impressive.
IMC’s vision is to be the most famous outdoor show company with strong brand in the world.