北京印象創新藝術發展有限公司前身是由張藝謀，王潮歌，樊躍三位中國導演發起的北京印象文化藝術中心。公司致力于創作，制作，投資和管理室外大型實景演出的公司。目前分別成功推出的演出有印象劉三姐（2004），印象麗江（2006），印象西湖（2007）。印象劉三姐2007年演出500余場，觀眾累計過百萬。2008/2009年公司計劃在其它著名景點將推出另外多臺印象系列大戲。公司2007年被評定為中國具投資價值的50個公司之一。
印象系列的大型實景演出即使從**角度看也是演出藝術的全新實踐，它將真山/真水/真情感渲染升華，轉化為藝術。演員都是當地的人民。實景演出將真實的地貌環境轉化為舞臺，將當地人們的日常生產/民俗民風/生活行為等轉化為藝術素材。并將二者天然渾成地糅合在一起。這種唯一性，**復制性，甚至**移動性讓實景演出充滿了獨特的魅力。

Impression Inc.(IMC), formerly known as Beijing Impression Creative Arts Center and founded by the three famous directors Zhang Yi Mou, Wang Chao Ge and Fan Yue, is a company dedicated to create, produce, invest and manage large outdoor shows. Its Impression Series shows as per today include Impression Liu San Jie(2004), Impression Lijiang (2006), and Impression West Lake (2007). Impression Liu San Jie delivered 500 shows with over million audiences during 2007.
IMC plan to launch 2 more shows in 2008 and more in the coming years.
Ourdoor shows are new practice even globally. It integrates local natural scenery, original culture, daily life and people often minorities, making the shows a unique, irreplaceable and even unmovable. Impression is impressive.
IMC’s vision is to be the most famous outdoor show company with strong brand in the world.