星美影院發展有限公司由香港上市公司星美國際(HK00198)投資組建。
“**時間”是公司團隊為實現“到卓越”目標的指導思想。作為中國電影終端市場開發的一支主要力量，公司管理團有豐富的影院投資與運營管理經驗。
“寬性布局”是公司市場布局的重要原則。除北京市場外，現已經在全國范圍成立了八個分區。
“定位”是公司的市場開發定位。“星美國際影城”強指向“年輕、時尚、健康、生活”的中市場目標，以電影文化為主題，集放映、商務、廣告、休閑、娛樂、零售于一體的綜合電影體驗中心。
“品牌傳承”是公司在創建“星美國際影城”時就提出的長期性品牌戰略目標。通過十年的努力，“星美國際影院”品牌在中國市場得到了廣泛的推廣，已經成為中國電影市場知名名牌之一。
目前，星美國際影城已經在中國重點城市如：北京、上海、成都、重慶、徐州、天津、沈陽、蘭州、廣州、青島、呼和浩特等地投資建設了近60家現代化多廳電影城，在建及待建影院87家。
從2011年開始，公司聯合中國十大商業地產開發商形成戰略性聯盟合作，繼續在中國主要省、市矩陣式投資建設星美國際影城。同時，還將打造“星美國際影城”子品牌“星美數字影城”，三年實現200家連鎖經營影院總目標。
Stellar Cinema Development Co., Ltd.was established in March 2003 by the Hong Kong Stock Exchange listed Stellar Mega International (HK00198).
Prime Time is the guideline for the team of the company to achieve the target of “Developing from Outstanding to Excellent.” As one of the major players in of developing the consumer market for the Chinese movies, the management team of the company is experienced in theater investment, operation and management.
Wide Arrangement is an important principle for the company to conduct market arrangement. In addition to the Beijing market, the company has de_ned eight development regions throughout the country.
High-End Positioning is the market positioning principle of the company. _e Stellar International Cineplex is a comprehensive movie experience center with _lm culture as the main theme, focusing on the middle- and high-end markets, featuring youths, fashion, health and life enjoyment, and combining movie-watching, business, advertisements, leisure, entertainment and retails. Brand Heritage is a long-term brand strategic target at the time of establishing Stellar International Cineplex. After a decade’s e_orts, the brand of Stellar International _eater has been widely promoted in the Chinese market, and become one of the household names on the Chinese movie market.As of now, Stellar International Cineplex has established 32 modern cineplexes in many major cities in China, such as Beijing, Shanghai, Chengdu, Chongqing, Xuzhou, Tianjin,Shenyang, Lanzhou, Guangzhou, Qingdao and Hohhot. _e total screen number is 222, and 87 theaters with 642 screens are under construction or to be constructed.From 2011, the company has established strategic alliance partnerships with the top 10 commercial real estate developers in China to build Stellar International Cineplex in major provinces and cities in China. Meanwhile, the company will build the Stellar Digital Cineplex, a sub-brand of Stellar International Cineplex, and realize the _nal target of building 200 chain theaters within 3 years.
