多智會(huì)計(jì)師事務(wù)所之道
DUOZHI accounting firm operating the Road
我們的經(jīng)營(yíng)之道
The way we operate
我們不求規(guī)模大化,只求專業(yè)、精細(xì)化。我們將目標(biāo)客戶確定為大中小型外資企業(yè)、管理規(guī)范的民營(yíng)企業(yè)、審計(jì)和監(jiān)管公開化的國(guó)有企業(yè)及政府機(jī)構(gòu)。
we do not seek to maximize the scale, just the most professional, most of the fine. We will target customers identified as small medium and large foreign-funded enterprises, standardize the management of private enterprises, public audit and supervision of state-owned enterprises and government agencies.
我們?cè)诔闪⒅酰蛯ⅰ俺蔀?*流的咨詢服務(wù)型會(huì)計(jì)師事務(wù)所”確定為發(fā)展方向。同時(shí)確定了事務(wù)所的“定位”和事務(wù)所服務(wù)的“目標(biāo)客戶”，即以具有專業(yè)特色的咨詢顧問服務(wù)為主，將事務(wù)所“做精做專”。我們不求規(guī)模大化，只求專業(yè)化、精細(xì)化。我們將目標(biāo)客戶確定為中小型外資企業(yè)、管理規(guī)范的民營(yíng)企業(yè)、監(jiān)管和審計(jì)公開化的國(guó)有企業(yè)及政府機(jī)構(gòu)。
We in the early days, it will be "a first-class advisory services of accounting firms" as development direction. At the same time identify the firm's "targeted" and the firm "target", that is, the characteristics of a professional consultant service, the firm will "to do the fine." We do not seek to maximize the scale, just the most professional, most of the fine. We will target customers defined as small and medium-sized foreign-funded enterprises, standardize the management of private enterprises, public supervision and auditing of the state-owned enterprises and government agencies.
我們不求“走出去”但求“引進(jìn)來”，向準(zhǔn)備來中國(guó)投資或已經(jīng)在中國(guó)投資的外國(guó)企業(yè)提供專業(yè)的咨詢、顧問、會(huì)計(jì)、稅務(wù)、審計(jì)等一系列服務(wù)。
We do not seek "going out" but to "bringing in" to prepare to invest in China or have already invested in China's foreign companies to provide the most professional advice, consulting, accounting, tax, audit and other services.
在有了明確定位后，我們制定了一系列營(yíng)銷策略。首先與上海、深圳、香港、澳門、、韓國(guó)、日本、德國(guó)、美國(guó)、馬來西亞等會(huì)計(jì)師、律師緊密聯(lián)系，建立了行業(yè)網(wǎng)絡(luò)，通過**各個(gè)國(guó)家的會(huì)計(jì)師事務(wù)所、律師事務(wù)所之間的交流及業(yè)務(wù)轉(zhuǎn)介，向來中國(guó)投資的中小型外國(guó)企業(yè)提供專業(yè)化的服務(wù)。同時(shí)，我們?cè)诟鞣N產(chǎn)業(yè)交流會(huì)議、協(xié)會(huì)峰會(huì)、政府采購(gòu)、政府招標(biāo)中上宣傳自己，爭(zhēng)取優(yōu)質(zhì)、規(guī)范的民營(yíng)企業(yè)，開展政國(guó)有企業(yè)及政府機(jī)構(gòu)所規(guī)定的審計(jì)服務(wù)。其次，我們針對(duì)一些特殊的行業(yè)和一些特別的項(xiàng)目進(jìn)行細(xì)致研究，開發(fā)出一些特別的服務(wù)項(xiàng)目，例如相關(guān)的咨詢、顧問及特定審計(jì)項(xiàng)目，并有針對(duì)性地對(duì)目標(biāo)企業(yè)進(jìn)行業(yè)務(wù)推廣。
In a clear positioning, we formulated a series of marketing strategies. First and Shanghai, Shenzhen, Hong Kong, Macao, Taiwan, Korea, Japan, Germany, the United States, Malaysia, accountants, lawyers work closely with industry to establish a network in various countries through the global accounting firms, law firms and the exchanges between the Business referral, the Chinese investment has always been the small and medium-sized foreign enterprises to provide specialized services. At the same time, our industry exchanges in various meetings, the Association summit, government procurement, government tender in the publicity on themselves, strive for quality and standard of private enterprises, carry out political and state-owned enterprises and government institutions under the audit services. Secondly, we focused on some special industries and some special projects and meticulous research, develop some special services, such as related to the advisory, consultancy and audit specific projects, and in a targeted manner on the target enterprise business promotion.
幾年來，我們通過各種渠道，包括積極參加會(huì)計(jì)師行業(yè)的交流會(huì)、**各個(gè)國(guó)家的專業(yè)發(fā)展研討會(huì)等形式，主動(dòng)與香港、、韓國(guó)、日本、德國(guó)、美國(guó)、馬來西亞等各類專業(yè)團(tuán)體，包括世界商務(wù)策劃師聯(lián)合會(huì)（ WBSA ）、英國(guó)財(cái)務(wù)會(huì)計(jì)師公會(huì) （IFA ）、國(guó)際注冊(cè)會(huì)計(jì)師公會(huì) （AIA 會(huì)）、國(guó)際信息系統(tǒng)審計(jì)與控制協(xié)會(huì)（ ISACA ）、香港會(huì)計(jì)師公會(huì)（HKICPA）、香港華人會(huì)計(jì)師公會(huì)、等專業(yè)團(tuán)體進(jìn)行業(yè)務(wù)交流，我們先后與幾十家會(huì)計(jì)師事務(wù)所及律師事務(wù)所建立了業(yè)務(wù)聯(lián)系。通過這些事務(wù)所的業(yè)務(wù)轉(zhuǎn)介，我們打破了地區(qū)性事務(wù)所的地域界限，拓寬了業(yè)務(wù)范疇，發(fā)展了新的業(yè)務(wù)類型。
Over the past few years, we have through various channels, including the accounting industry to participate actively in the exchange, of all countries in the form of professional development seminars and take the initiative and Hong Kong, Taiwan, South Korea, Japan, Germany, the United States, Malaysia, and other professional bodies, Including the World Federation of Business Cehua Shi (WBSA), the British financial Society of Accountants (IFA), the International Society of Certified Public Accountants (AIA), the International Information Systems Audit and Control Association (ISACA), the Hong Kong Society of Accountants (HKICPA), Chinese Hong Kong Society of Accountants , And other professional groups to exchange business, we met with dozens of accounting firms and law firms to set up business contacts. Through these firms referred to the business, we broke the regional office of the geographical boundaries, and expand the business scope of the development of a new type of business.
這些新的業(yè)務(wù)類型包括：按各個(gè)國(guó)家的會(huì)計(jì)制度代各個(gè)國(guó)家的會(huì)計(jì)師同行對(duì)其客戶進(jìn)行代理記賬；海關(guān)管理及倉(cāng)庫(kù)管理風(fēng)險(xiǎn)評(píng)估；商業(yè)計(jì)劃的咨詢服務(wù)；“三來一補(bǔ)”企業(yè)轉(zhuǎn)型為外商獨(dú)資企業(yè)的方案設(shè)計(jì)及實(shí)施；企業(yè)稅務(wù)風(fēng)險(xiǎn)的評(píng)估及籌劃；行政事業(yè)單位改制的股權(quán)方案設(shè)計(jì)；對(duì)客戶的管理人員進(jìn)行專業(yè)培訓(xùn)；ISO9000的咨詢服務(wù)；對(duì)客戶擬收購(gòu)的企業(yè)進(jìn)行盡職調(diào)查等。
These new type of business: according to each country's national accounting system and its accountants to peer clients to book agent; customs management and storage management of risk assessment and business plan advisory services; "three to fill a" business transformation for the Wholly foreign-owned enterprises of the programme design and implementation of corporate tax planning and risk assessment; administrative institutions of the equity restructuring programme design, customer management staff in professional training; ISO9000 advisory services for clients to be acquired by enterprises, such as due diligence .
我們的管理之道
Our management of the Road
事務(wù)所在發(fā)展的每一個(gè)階段需要的人才是不一樣的，只有適合當(dāng)前發(fā)展階段的人才才是好的人才。
Experience in two: the development of firms in every stage of the needs of people are not the same, and only suitable for the current development stage of the talent is the best talent.
從事務(wù)所成立伊始，我們就非常注重事務(wù)所的內(nèi)部治理及企業(yè)文化的建設(shè)。我認(rèn)為，事務(wù)所求生存靠的是業(yè)務(wù)量，事務(wù)所求發(fā)展、做強(qiáng)做大靠的是內(nèi)部治理。據(jù)此我們從以下幾個(gè)方面確定了本事務(wù)所的內(nèi)部治理結(jié)構(gòu)。
From the beginning of the establishment of firm, we focus on very firm's internal governance and corporate culture building. I think that the firm is seeking to survive on the business, the firm and development, expand on the internal governance. Accordingly we have identified the following aspects of the firm's internal management structure.
“好的人才留不住，留住的人員又未必好用”、“先儲(chǔ)備人才再去發(fā)展業(yè)務(wù)，還是先發(fā)展業(yè)務(wù)再找人才？”對(duì)于這些經(jīng)常面臨的困惑，我的體會(huì)是：事務(wù)所在發(fā)展的每一個(gè)階段需要的人才是不一樣的，只有適合當(dāng)前發(fā)展階段的人才才是好的人才。對(duì)于人才儲(chǔ)備，我們認(rèn)為人才儲(chǔ)備不能太超前也不能太滯后，應(yīng)該在業(yè)務(wù)發(fā)展中取得平衡，使得人才儲(chǔ)備與業(yè)務(wù)發(fā)展相適應(yīng)。
" Good talent may not stay, to retain the staff may not be useful", "people go to the reserves for business development, business development or to find talent? "For these often face confusion, my experience is: firm In every stage of the development needs of talent is not the same, and only suitable for the current development stage of the talent is the best talent. The reserve personnel, we believe that people should not be too ahead of the reserves can not lag too, should be in the business development in the balance, making talents reserves and the development of business suit.
制定嚴(yán)格的內(nèi)部管理制度。我們制定了一整套較完善的內(nèi)部管理制度來規(guī)范日常的管理，這些制度包括：《行政管理制度》、《業(yè)務(wù)管理制度》、《人事管理制度》等。在制度的執(zhí)行方面，我們強(qiáng)化細(xì)節(jié)管理，強(qiáng)化執(zhí)行力，用流程來規(guī)范管理。對(duì)于事務(wù)所的內(nèi)部管理，我們的體會(huì)是：在事務(wù)所規(guī)模很小的時(shí)候，管理可以只依靠與員工之間的感情，但隨著事務(wù)所的成長(zhǎng)壯大就只能靠制度來進(jìn)行管理了。
strict internal management system. We have formulated a set of better internal management system to standardize the day-to-day management of these systems include: "administrative system", "business management system" and "personnel management system." In regard to the implementation of the system, we strengthen the details of management, strengthen the implementation of processes used to standardize management. The firm's internal management, our experience is: in the small firms, management and staff can only rely on the feelings, but grew stronger as the firm can only rely on a system to manage.
我們的服務(wù)之道
Our services Road
沒有低端的業(yè)務(wù)，只有低端的服務(wù)。
no low-end business, only low-end services.
從建所至今，我們一刻也不敢放松對(duì)事務(wù)所業(yè)務(wù)質(zhì)量的控制， 對(duì)于客戶服務(wù)，我們認(rèn)為：事務(wù)所沒有低端的業(yè)務(wù)，只有低端的服務(wù)。只要有良好的服務(wù)，包括良好的方案設(shè)計(jì)、良好的工作流程、良好的人員溝通，就一定會(huì)有理想的業(yè)務(wù)收費(fèi)，即使是對(duì)于驗(yàn)資、年度審計(jì)、代理記賬、代理設(shè)立公司等傳統(tǒng)的項(xiàng)目我們同樣可以靠服務(wù)取勝，取得較高的服務(wù)費(fèi)用。
From the building since the moment we dare not relax its control over the quality of business services, customer service, we believe: no low-end business firms, only low-end services. As long as there are good services, including good design, good work processes, good communication between staff, there will be an ideal business charges, even for capital verification, the annual audit, accounting agents, agents and other traditional companies We can rely on the same project services to win, achieved a higher service fees.
