品牌歷史:
畢加索品牌的形成，是跨出史無前例的**步，期望提供一個品味藝術的生活空間。畢加索的名字是現代藝術的代名詞，自一九九八年底延續至一九九九年初，在故宮博物院展出的東西藝術聯展中，畢加索的世界吸引了大批畢加索的愛好者。這位二十世紀偉大的藝術家，重新在被認識、發現，更被熱烈討論。畢加索畢生畫作分七個時期—藍色時期、玫瑰紅時期、立體畫派時期、新古典主義時期、幻想時期、和平時期等。

品牌簡介:
“廣州立體派鞋業有限公司”為“畢加索國際企業股份有限公司”中國地區鞋業授權代表。
“畢加索國際企業股份有限公司”1989年成立于法國，以20世紀偉大的畫家巴勃羅-畢加索命名，畢加索家族企業官方授權的綜合型國際公司，秉持品牌的原始精神，融入Picasso畫作中特有的大膽線條、豪放造型與奇幻彩的多變設計，研發并制造出全系列兼具藝術感與實用性的生活藝術商品，期望將“生活藝術化、藝術生活化”的企業理念，藉由商品，提升國人的生活藝術質量。為達到商品多樣化的理想，畢加索國際企業股份有限公司，不斷研發符合消費者需求以及順應潮流脈動的新商品。并致力與相關產業進行商品開發的工作，以期擴大藝術商品的領域。
在世界十大天價畫作中，Picasso即占有六席。象征永恒無價的Picasso藝術，在Picasso品牌朝向國際性的推展策略下，以結合藝術及生活為主題，“廣州立體派鞋業有限公司”歷經努力，憑借其行內良好的信譽和知名度，終于取得中國地區鞋業的代理，將把Picasso賦予全新的生命，開創全系列精致商品，使Picasso品牌呈現出多元化、多樣化，推進高質量及跨國性的卓越形象。
“廣州立體派鞋業有限公司”秉承法國經典工藝，融入Picasso對自由不羈、無拘無束的生活理解，設計出每一對Picasso鞋都是智慧與藝術的結晶。致力于向國人設計、傳達構筑美好的生活方式，向人們傳播藝術與健康文化；使每一對Picasso鞋，超越自我，創造出非凡的舒適新意境。Picasso說：“我的每一幅畫中都有我的血，這就是我的畫的含義。”廣州立體派鞋業有限公司對于每一雙Picasso鞋精益求精，讓國人在感受精致、舒適的同時，體驗Picasso不受空間限制心靈游歷的獨特個性。在品牌定位方面，“廣州立體派鞋業有限公司”依據消費分級化、多樣化的趨勢，以其獨特的產品風格，為25—50歲的男性都市中堅階層打造一種屬于自己的個性、品味的生活方式，給予他們自信、時尚、浪漫的法蘭西精致生活品質。

Brand Profile:
“Guangzhou Cubism Shoes Co.,Ltd” is the authorized representative of shoe products in China of “Picasso International Enterprise Joint Stock Company”.
“Picasso International Enterprise Joint Stock Company” was founded in France in 1989 and named after the greatest painter in the 20th century – Pablo Picasso. As a global player engaged in a variety of business activities with the official authorization by Picasso Family Enterprises, the company has adhered to its creativity, integrated the bold lines, novel shapes and imaginary designs unique to Picasso’s paintings, conducted research and development, produced a series of commodities savoring of aesthetics and practicality, in a wish to spread its corporate motto “Enliven your life with art, spark the art with life”, and improve the quality of Chinese people’s art sense and life. In order to diversify its commodities, Picasso International Enterprise Joint-stock Company has made constant efforts in research and development of new commodities that meet consumers’ demands and are in line with the latest fashion. Besides, it dedicates itself to the development of commodities for related industries, so as to expand the coverage of its artistic commodities.
Among the world’s 10 most pricey paintings, six were done by Picasso. Inspired by the art of Picasso and international vision, “Guangzhou Cubism Shoes Co.,Ltd” succeeded in becoming the sole agent of shoes in South China thanks to its sound business reputation. It will endue the brand Picasso with new blood, and create a full range of selected commodities, thus to enable the brand Picasso to feature diversity, high quality and a global image.
“Guangzhou Cubism Shoes Co.,Ltd” has inherited the classical techniques of France, and integrated Picasso’s ideas of freedom and liberty in terms of its design of each pair of shoes, which is a crystallization of wisdom and arts. The company is devoted to designing and spreading a quality footwear culture among Chinese people, and offering them creative shoes enriched with creativity and comfort. Picasso said, “Each painting of mine contains my blood, which is exactly the connotation of my paintings”. Guangzhou Cubism Shoes Ltd. pursues excellence in its making of each pair of Picasso shoes, in an effort to allow Chinese consumers to have a comfortable walking experience and also enjoy freedom at heart. As for brand imaging, “Guangzhou Cubism Shoes Co.,Ltd” has segmented the market and targeted urban males aged 25~50 years on the basis of its characteristics products and made efforts to provide its consumers with quality products that meet the French standard and also infuse them with self-confidence and romance.