品牌歷史:
畢加索品牌的形成，是跨出史無(wú)前例的**步，期望提供一個(gè)品味藝術(shù)的生活空間。畢加索的名字是現(xiàn)代藝術(shù)的代名詞，自一九九八年底延續(xù)至一九九九年初，在故宮博物院展出的東西藝術(shù)聯(lián)展中，畢加索的世界吸引了大批畢加索的愛(ài)好者。這位二十世紀(jì)偉大的藝術(shù)家，重新在被認(rèn)識(shí)、發(fā)現(xiàn)，更被熱烈討論。畢加索畢生畫(huà)作分七個(gè)時(shí)期—藍(lán)色時(shí)期、玫瑰紅時(shí)期、立體畫(huà)派時(shí)期、新古典主義時(shí)期、幻想時(shí)期、和平時(shí)期等。
品牌簡(jiǎn)介:
“廣州立體派鞋業(yè)有限公司”為“畢加索國(guó)際企業(yè)股份有限公司”中國(guó)地區(qū)鞋業(yè)授權(quán)代表。
“畢加索國(guó)際企業(yè)股份有限公司”1989年成立于法國(guó)，以20世紀(jì)偉大的畫(huà)家巴勃羅-畢加索命名，畢加索家族企業(yè)官方授權(quán)的綜合型國(guó)際公司，秉持品牌的原始精神，融入Picasso畫(huà)作中特有的大膽線條、豪放造型與奇幻彩的多變?cè)O(shè)計(jì)，研發(fā)并制造出全系列兼具藝術(shù)感與實(shí)用性的生活藝術(shù)商品，期望將“生活藝術(shù)化、藝術(shù)生活化”的企業(yè)理念，藉由商品，提升國(guó)人的生活藝術(shù)質(zhì)量。為達(dá)到商品多樣化的理想，畢加索國(guó)際企業(yè)股份有限公司，不斷研發(fā)符合消費(fèi)者需求以及順應(yīng)潮流脈動(dòng)的新商品。并致力與相關(guān)產(chǎn)業(yè)進(jìn)行商品開(kāi)發(fā)的工作，以期擴(kuò)大藝術(shù)商品的領(lǐng)域。
在世界十大天價(jià)畫(huà)作中，Picasso即占有六席。象征永恒無(wú)價(jià)的Picasso藝術(shù)，在Picasso品牌朝向國(guó)際性的推展策略下，以結(jié)合藝術(shù)及生活為主題，“廣州立體派鞋業(yè)有限公司”歷經(jīng)努力，憑借其行內(nèi)良好的信譽(yù)和知名度，終于取得中國(guó)地區(qū)鞋業(yè)的代理，將把Picasso賦予全新的生命，開(kāi)創(chuàng)全系列精致商品，使Picasso品牌呈現(xiàn)出多元化、多樣化，推進(jìn)高質(zhì)量及跨國(guó)性的卓越形象。
“廣州立體派鞋業(yè)有限公司”秉承法國(guó)經(jīng)典工藝，融入Picasso對(duì)自由不羈、無(wú)拘無(wú)束的生活理解，設(shè)計(jì)出每一對(duì)Picasso鞋都是智慧與藝術(shù)的結(jié)晶。致力于向國(guó)人設(shè)計(jì)、傳達(dá)構(gòu)筑美好的生活方式，向人們傳播藝術(shù)與健康文化；使每一對(duì)Picasso鞋，超越自我，創(chuàng)造出非凡的舒適新意境。Picasso說(shuō)：“我的每一幅畫(huà)中都有我的血，這就是我的畫(huà)的含義。”廣州立體派鞋業(yè)有限公司對(duì)于每一雙Picasso鞋精益求精，讓國(guó)人在感受精致、舒適的同時(shí)，體驗(yàn)Picasso不受空間限制心靈游歷的獨(dú)特個(gè)性。在品牌定位方面，“廣州立體派鞋業(yè)有限公司”依據(jù)消費(fèi)分級(jí)化、多樣化的趨勢(shì)，以其獨(dú)特的產(chǎn)品風(fēng)格，為25—50歲的男性都市中堅(jiān)階層打造一種屬于自己的個(gè)性、品味的生活方式，給予他們自信、時(shí)尚、浪漫的法蘭西精致生活品質(zhì)。
Brand Profile:
“Guangzhou Cubism Shoes Co.,Ltd” is the authorized representative of shoe products in China of “Picasso International Enterprise Joint Stock Company”.
“Picasso International Enterprise Joint Stock Company” was founded in France in 1989 and named after the greatest painter in the 20th century – Pablo Picasso. As a global player engaged in a variety of business activities with the official authorization by Picasso Family Enterprises, the company has adhered to its creativity, integrated the bold lines, novel shapes and imaginary designs unique to Picasso’s paintings, conducted research and development, produced a series of commodities savoring of aesthetics and practicality, in a wish to spread its corporate motto “Enliven your life with art, spark the art with life”, and improve the quality of Chinese people’s art sense and life. In order to diversify its commodities, Picasso International Enterprise Joint-stock Company has made constant efforts in research and development of new commodities that meet consumers’ demands and are in line with the latest fashion. Besides, it dedicates itself to the development of commodities for related industries, so as to expand the coverage of its artistic commodities.
Among the world’s 10 most pricey paintings, six were done by Picasso. Inspired by the art of Picasso and international vision, “Guangzhou Cubism Shoes Co.,Ltd” succeeded in becoming the sole agent of shoes in South China thanks to its sound business reputation. It will endue the brand Picasso with new blood, and create a full range of selected commodities, thus to enable the brand Picasso to feature diversity, high quality and a global image.
“Guangzhou Cubism Shoes Co.,Ltd” has inherited the classical techniques of France, and integrated Picasso’s ideas of freedom and liberty in terms of its design of each pair of shoes, which is a crystallization of wisdom and arts. The company is devoted to designing and spreading a quality footwear culture among Chinese people, and offering them creative shoes enriched with creativity and comfort. Picasso said, “Each painting of mine contains my blood, which is exactly the connotation of my paintings”. Guangzhou Cubism Shoes Ltd. pursues excellence in its making of each pair of Picasso shoes, in an effort to allow Chinese consumers to have a comfortable walking experience and also enjoy freedom at heart. As for brand imaging, “Guangzhou Cubism Shoes Co.,Ltd” has segmented the market and targeted urban males aged 25~50 years on the basis of its characteristics products and made efforts to provide its consumers with quality products that meet the French standard and also infuse them with self-confidence and romance.
