上海華茂貝世特紡織科技有限公司是中外合資安慶華茂佰斯特紡織科技有限公司在國內(nèi)的銷售公司,位于上海
市長寧區(qū),由具有豐富銷售經(jīng)驗(yàn)的意大利總經(jīng)理管理,專門負(fù)責(zé)整個公司的銷售運(yùn)營,產(chǎn)品的展示與推廣,以
及客戶的聯(lián)絡(luò)與服務(wù)。
安慶華茂佰斯 特紡織科技有限公司是由在國際紡織業(yè)引領(lǐng)時尚面料潮流的兩大企業(yè):中國安徽華茂集團(tuán)(huamao) 與意大利著名面料公司BESTE GROUP(beste.it) 投資的中外合資面料染整企業(yè),
位于安徽省安慶市,占地108畝,專業(yè)生產(chǎn)各類高檔梭織面料,工廠所有設(shè)備均自歐洲引進(jìn),擁有目前國際上
先進(jìn)的染整流水線,DATACOLOR配色系統(tǒng),TECNORAMA滴定系統(tǒng),染整在線檢測系統(tǒng),助劑自動分配輸送系統(tǒng),
工藝全自動化,所有產(chǎn)品均由意大利的設(shè)計師設(shè)計開發(fā),在中國生產(chǎn),工廠主要崗位均由意大利工程師現(xiàn)場管
理。
公司愿景與目標(biāo):
以中國與意大利合作的創(chuàng)新的銷售模式,以華茂集團(tuán)豐富的生產(chǎn)經(jīng)驗(yàn),強(qiáng)大的生產(chǎn)能力及較低的生產(chǎn)成本,融
合意大利創(chuàng)新尖端的設(shè)計與工藝,面向國內(nèi)品牌市場。
向國內(nèi)中、服裝品牌商提供時尚、高品質(zhì)及具有竟?fàn)幜r格的面料。
公司戰(zhàn)略:
- 市場定位: 專注于國內(nèi)中與品牌客戶(男裝與女裝),所有客戶需要獨(dú)一性產(chǎn)品而不是普通的
產(chǎn)品。
- 產(chǎn)品: 以意大利的設(shè)計與安慶的生產(chǎn)及后整理平臺(華茂集團(tuán)+華茂佰斯特)生產(chǎn)出國內(nèi)獨(dú)一性的產(chǎn)品。
- 客戶群: 不依賴于少數(shù)幾個大數(shù)量的客戶,面向中個性化的客戶群。
- 銷售理念: 與客戶保持緊密聯(lián)系,深切理解國內(nèi)市場的產(chǎn)品及需求。
- 服務(wù): 快速反應(yīng),及時的交貨期,靈活的生產(chǎn)模式。
- **協(xié)同效應(yīng): 了解整個市場的發(fā)展趨勢與市場需求,對整個市場(包括國際市場)有個總體的洞察力。
操作模式:
- 意大利設(shè)計師團(tuán)隊(duì)負(fù)責(zé)新產(chǎn)品設(shè)計與開發(fā)
- 安慶華茂佰斯特公司進(jìn)行大貨生產(chǎn)
- 上海華茂貝世特公司負(fù)責(zé)銷售及對總公司遞交月度銷售報告及分析報告。
- 銷售團(tuán)隊(duì)針對國內(nèi)關(guān)鍵的時裝地區(qū)進(jìn)行分別推廣,每個關(guān)鍵地區(qū)由一個區(qū)域銷售經(jīng)理負(fù)責(zé)(如北京地區(qū),
廣東地區(qū),福建地區(qū),華東地區(qū)等)
我們公司將為您提供一個優(yōu)越的發(fā)展平臺。
Our company is H&B Shanghai; It’s a newly set up organization based in Shanghai; the office
is located in Hongqiao area (Xianxian rd/Gube rd). It’s the sales office for the Chinese Market
of H&B Anqing; The General Manager and Sales Director will be an Italian resident in China with an extensive experience of business in China in the Textile industry.
H&B Anqing is a Join Venture between the Chinese Huamao Group (huamao) and the Italian
Beste Group (beste.it) two leading companies in the worldwide textile fashion business.
In short:
VISION: To be an innovative model of Chinese & Italian Sales Force for the Chinese Domestic
Market of the China leading Apparel Brands able to link and combine Italian creativity
advanced technology and expertise in production and design with lower cost and in
combination with the production capacity of Huamao;
MISSION:
To provide Medium High End and High End customers (Chinese Brands) fashion-oriented and high
quality fabrics at competitive prices;
STRATEGY:
- MARKET POSITION: focus on “medium high and high end” (Men and Women wear) and all customer
that need exclusive products non basic items;
- PRODUCT: Be unique in China because combining Italian design and finishing with the production
platform of Anqing (Huamao + H&B);
- CUSTOMER BASE: Do not depend from few big accounts but rather base the business on a wide number
of customers;
- SALES PHILOSOPHY: create a very close relationship with the customers based on deep awareness of
each account and ability to customize the products to the needs of the Chinese Domestic Market.
- SERVICE: fast responsiveness; fast delivery; unique Minimum Quantity model and production
flexibility;
- GLOBAL SYNERGIES: awareness of all market trends and needs; full vision of the industry including
the international market;
OPERATIONS:
- Italian Product design & design team based in Italy ;
- Production based at H&B Anqing;
- Sales Head Quarter in Shanghai regularly reporting on a monthly base to H&B Head Quarter with
proper set up report analysis;
- Sales team with sales force based in the key “fashion” cities of China; starting with the
minimum sales force of one Sales Manager in each area (i.e. Shanghai, Beijing, Shenzhen,
Ningbo/Hangzhou, Xiamen…)
H & B SHANGHAI
上海華茂貝世特紡織科技有限公司
地址:上海市長寧區(qū)仙霞路333號東方維京大廈8樓B3