華大影院（Mega Cinema）
由國(guó)內(nèi)資深的廣告制作、電影后期制作和產(chǎn)業(yè)投資人李文伍先生發(fā)起創(chuàng)立。目前影院已與泰國(guó)正大集團(tuán)旗下卜蜂蓮花超市、寧波利時(shí)集團(tuán)達(dá)成戰(zhàn)略合作協(xié)議，同時(shí)與深國(guó)投、綠地商業(yè)房地產(chǎn)也有深度合作。公司規(guī)劃覆蓋電影全產(chǎn)業(yè)鏈，將首先在內(nèi)容、人才、終端環(huán)節(jié)三箭齊發(fā)，環(huán)環(huán)相扣。
華大影院根據(jù)自身戰(zhàn)略優(yōu)勢(shì)制定了立足江浙、面向華南、西北地區(qū)，深入開(kāi)拓30萬(wàn)以上人口聚集地的三年發(fā)展戰(zhàn)略規(guī)劃，2013年將在長(zhǎng)三角、珠三角及西南地區(qū)啟動(dòng)至少10 家影院項(xiàng)目，目標(biāo)屏幕數(shù)80塊左右。
目前，華大影院已經(jīng)立項(xiàng)的項(xiàng)目已覆蓋上海、重慶、西安等地。
未來(lái)，華大影院將憑借自身及集團(tuán)產(chǎn)業(yè)優(yōu)勢(shì)，致力于為消費(fèi)者提供更豐富多元的特色娛樂(lè)服務(wù)，通過(guò)構(gòu)建跨媒體平臺(tái)，增強(qiáng)品牌與目標(biāo)受眾的有效互動(dòng)。并終建設(shè)成為一站式消費(fèi)集合的電影體驗(yàn)樂(lè)園。
Mega Cinema was initiated by Mr. Li Wenwu – a senior advertising maker and personal film industry investor. So far, Mega has reached strategic cooperation agreement with CP Lotus (a subsidiary of CP Group) and Lisi Group, meanwhile, the company also has depth cooperation with Szitic CP and Greenland Group. Mega Cinema aims to cover the whole film industrial chain and will firstly achieve in content production, talent reserve and cinema investment.
Till now, the cinema projects of Mega have covered Shanghai, Chongqing, Xi’an and so on. The development goal of Mega Cinema in year 2013 is to open 5 cinemas and to start another 5 cinema projects around Middle and East part of China, the target number of screens will be 80.
Mega Cinema is always committed to provide diversity entertainment services on its own advantages. It also focuses on enhancing the interaction with its target consumers by constructing a cross-media platform. In a word, it makes all efforts to sculpture Mega Cinema brand as a film theme park supplying one-stop consumption experiences.

企業(yè)文化
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