華大影院(Mega Cinema)
由國內資深的廣告制作、電影后期制作和產業投資人李文伍先生發起創立。目前影院已與泰國正大集團旗下卜蜂蓮花超市、寧波利時集團達成戰略合作協議,同時與深國投、綠地商業房地產也有深度合作。公司規劃覆蓋電影全產業鏈,將首先在內容、人才、終端環節三箭齊發,環環相扣。
華大影院根據自身戰略優勢制定了立足江浙、面向華南、西北地區,深入開拓30萬以上人口聚集地的三年發展戰略規劃,2013年將在長三角、珠三角及西南地區啟動至少10 家影院項目,目標屏幕數80塊左右。
目前,華大影院已經立項的項目已覆蓋上海、重慶、西安等地。
未來,華大影院將憑借自身及集團產業優勢,致力于為消費者提供更豐富多元的特色娛樂服務,通過構建跨媒體平臺,增強品牌與目標受眾的有效互動。并終建設成為一站式消費集合的電影體驗樂園。
Mega Cinema was initiated by Mr. Li Wenwu – a senior advertising maker and personal film industry investor. So far, Mega has reached strategic cooperation agreement with CP Lotus (a subsidiary of CP Group) and Lisi Group, meanwhile, the company also has depth cooperation with Szitic CP and Greenland Group. Mega Cinema aims to cover the whole film industrial chain and will firstly achieve in content production, talent reserve and cinema investment.
Till now, the cinema projects of Mega have covered Shanghai, Chongqing, Xi’an and so on. The development goal of Mega Cinema in year 2013 is to open 5 cinemas and to start another 5 cinema projects around Middle and East part of China, the target number of screens will be 80.
Mega Cinema is always committed to provide diversity entertainment services on its own advantages. It also focuses on enhancing the interaction with its target consumers by constructing a cross-media platform. In a word, it makes all efforts to sculpture Mega Cinema brand as a film theme park supplying one-stop consumption experiences.
企業文化
分享與互動,是華大影院的企業宗旨,代表著華大對合作伙伴、員工和消費者等方方面面、始終如一的堅實承諾——
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