Xindao History


Xindao is a well established supplier of promotional gifts since 1986. We serve over 4000 promotional distributors throughout Europe.

With a strong presence in China we are able to remain in the forefront of the industry developments. Working with Xindao is working with a partner that knows all the ins and outs of the business, both on the Chinese as the European side. The name has many meanings in Chinese; the meaning of ‘New Direction’ expresses best our philosophy: build our business based on new ideas and through long term relations with our customers and suppliers.

Xindao is a Dutch company, and its headquarters is based in Rijswijk (The Netherlands). Furthermore Xindao has own offices in Scandinavia, UK, Germany, France, Spain, Italy, Shanghai and the USA.

China
Est 1990
The Shanghai office plays a key role in purchase, product development and FOB (Free On Board) sales. Beside that also the in-house design studio is located here. This way, designers have direct access to supplies and factories. The Xindao Shanghai office has always been under European management.