品牌簡介
JIM’S品牌是在改變傳統服裝思維和運作方式的同時，在創新男裝品牌發展文化，改變男裝品牌同質化現象上努力探索出的一個“男色時尚”男裝品牌。并深入挖掘倫理關注點，潛心營塑“男色時尚”表達情感，JIM’S男裝以鮮明的營銷文化將品牌形象、品牌理念與情感溝通等人性化行為滲入消費者心田，在競爭中塑造起品牌特定的時尚價值觀。
JIM’S時尚休閑男裝品牌，一個的設計團隊以男色時尚、個性、自由等時尚外在特征的來源創意。抓住社會“消費男色”新需求，用健康時尚的男色文化引領品牌“物種”的升級換代，是不斷給JIM’S注入生長力量，讓品牌走向內涵的關鍵，并用男色完善品牌的時尚形象、展示優雅的品格風度和氣質。由中國女褲**品牌的威蘭西公司打造，不僅成為女性群體“感覺消費”的時尚文化，更成為男性先鋒族群的時尚風標。
Brand Profile
With changing the traditional thinking and operation way of clothing, and exerting himself by making innovations on the development culture of men’s clothing brand and changing the assimilation and theorization phenomenon on men’s clothing brand, JIM’S has explored into a “male beauty & fashion” brand. And by searching deeply on the ethical concern and concentrating on building the expression of “male beauty & fashion”, JIM’S uses his distinct marketing culture to penetrate its brand image, concept and emotion into consumers’ heart, to build up the specified fashion value in the competitions.
JIM’S, a fashion and casual men’s clothing brand, is designed by a leading team whose creativity sources from male beauty, fashion, personality, freedom and the other external characteristics. Grasping the new social demand of consuming “male beauty”, and using the healthy and fashionable culture of “male beauty” to lead the upgrading of brand “species”, are the keys of injecting growth forces constantly into JIM’S and putting the brand towards connotation. JIM’S also uses “male beauty” to improve its fashion image, to display its elegant character and temperament. Built by the top brand of Chinese women pants-WELES, JIM’S not only becomes the fashion culture of women’s “feeling consumption”, but also becomes the fashion guide of men’s pioneer group.