SCGEN“深根”是一家主要經(jīng)營(yíng)法國(guó)葡萄酒進(jìn)口及品牌代理的酒業(yè)公司；公司致力于為一個(gè)更優(yōu)質(zhì)的葡萄酒市場(chǎng)而進(jìn)行品牌建設(shè)；一般進(jìn)口葡萄酒的運(yùn)營(yíng)模式是國(guó)外的酒莊在中國(guó)委托進(jìn)口商來(lái)運(yùn)作。酒莊不投入費(fèi)用也不注重產(chǎn)品在中國(guó)市場(chǎng)的品牌建設(shè)。進(jìn)口商既不擁有品牌也不擁有產(chǎn)品，只是單純做進(jìn)口貿(mào)易和銷售。我們倡導(dǎo)長(zhǎng)遠(yuǎn)和全面的品牌建設(shè)，建立消費(fèi)者對(duì)品牌的忠誠(chéng)度，成為可持續(xù)發(fā)展的品牌價(jià)值創(chuàng)造型企業(yè)。
SCGEN Wines Company Limited is a joint venture Company focusing on French fine wines importation and distribution. We aim at better organized wine market through our unique brand building strategies. While other Chinese wine importers’ business model focusing on sales and trading, our mission is to establish a new business model via long-term integrated brand building to acquire consumer loyalty in order to make us into a value-creating company.